AtomicInternet Archived News

Tonight I was given the opportunity to go to Cleveland for some focus group testing for my work. It was my first experience with a 2-way mirror and was a little creepy. Volunteers shuffled into the "bright" room and were asked various questions, then shown some fatheads, then asked more questions. Meanwhile we were in the "dark" room with cheese snacks, candy, soda, and even beer to enjoy while we watched the moderator interview everyone. The volunteers were told about the 2-way mirror and camera taping them, but after a few minutes they ignored it and we could watch every ones reaction to the fatheads. It was interesting to see how many people had heard of Fathead, and how they reacted once they saw one up close (they weren't told what they were going to be reviewing prior to arriving). It felt good to know I work for a company that makes a universally "cool" product, that everyone wanted once they saw it up close. The creepy part was seeing and listening to someone for an hour and then realizing they had no idea who you were when you walked past them in the hallway.