Doritos Burn + Pepsi Cease Fire

03-10-2010 Doritos Burn + Pepsi Cease Fire

A cross promotion of epic proportions was launched by Pepsi and sister company Doritos. Initially fabled to involve magic chemistry causing a spicy heat from the Doritos "Burn" that could only be cooled with the anti-chemical in Pepsi "Cease Fire," I was sufficiently intrigued to give it a try. Finding the products involved a search of no less than 4 drug stores, 2 grocery stores, and several retail outlets. Having finally secured the 2nd degree chips (1st and 3rd were nowhere to be found) and a 2 liter of the Pepsi, I was disappointed to discover while the "burn" was intense, the "cease fire" only cooled it for a few seconds before it returned full strength. There is no magical chemical interaction, just your standard marketing gimmick. Disappointed and ashamed, I finished the bag of chips to let the pain keep me from crying.

User Comments for 03-10-2010:

WTF? This is for real?
Scheezo

So let me get this straight? They take diet Pepsi add a lime flavor to it, call it an extinguisher to another one of their products which they made 3 classes but only made 1 of which is readily available and tada you have a great marketing idea that was encouraged by some jalapeno's & a lime? Can we eat a whole bag go to the ER and sue Pepsi for tongue damages?
Stavos

Brad will eat a whole bag of anything at least once.
MorlockPrime

... and a teabag at least twice... badum-bum
Duane

you shouldve gone into research, i knew it.
carlsagan

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