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Coming back from Disc Golf we drove past a Kroger with 6 Mini Coopers done up in Dr. Pepper decals. We immediately did a U-turn to see what was going on and each got a free Dr. Pepper for stopping by. Apparently Dr. Pepper was putting on a marketing campaign and paid these 6 kids to drive Mini Coopers around the country and then give the cars away after it was done. I talked with them for awhile and found out they had just driven from Iowa to Michigan in 12 hrs getting in lastnight at 11:00pm and arriving in the parking lot at 10:45am. They agreed the drive gets long, and it's not always entertaining (the parking lot was dead except for us) but I thought it's a great way to see the country (did I mention for free). It reminded me of the recent mass meets in New York where a bunch of people agree to meet somewhere online at a certain time and then mob that place for 5 minutes only to disband shortly after. The unexpectedness makes it memorable, and since there were no radio ads or media about this Dr. Pepper thing it made me think they were trying to cash in on it. They also get alot of advertisement on the highway (the guy told me people honked their horns, held up Dr. Pepper bottles and tried to talk to them) between locations, and nuts like me overanalyzing a simple marketing campaign. At any rate, it was a much more creative approach than typical TV/Radio commercials and something I think would be cool to try sometime (did I mention they see the country for free?)